From polished production to playful social content

Fred & Friends partnered with The Social Type Agency to create video and photography highlighting several of its playful products and collections. Our work included a full-production video for Butter Boot, content for the Dolly Parton kitchen collection and Fred’s bookmarks, along with UGC-style videos created specifically for TikTok.

By combining polished brand storytelling with relatable, platform-ready content, we delivered a versatile library of assets that captured Fred’s signature humor and brought each product’s personality to life.